PodcastSeptember 14, 2026

Podcast: What Remains for PR Specialists When AI Monitors the Media Landscape

A new episode of the Steppe Tech Lab podcast featuring Makhabbat Yessen — on how AI transforms PR and marketing, and where human decision-making remains crucial.

AI can already monitor the media landscape, analyze sentiment, and identify risks. What is left for PR and marketing professionals?

In this new episode of the Steppe Tech Lab podcast with Makhabbat Yessen, we discuss how AI is changing PR and marketing, which tasks can be automated, and where human judgment is still essential.

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